Hero analysis

In this analysis I will be using migrain analysis technique which includes media language, institution, genre, representation, audience, and narrative. In the opening scene of heroes we can see the hero’s logo (which is represented through and eclipse) and the episode name. The episode name is then very cleverly inserted into the actual prop of the scene. This makes the reader think about the episode name more.

Then we are introduced to our first character who we can only assume is a “hero” as he has powers, and this character I think is represented in a stereotypical way as the Japanese character is shown to have high energy and running around making a lot of noise. Then we are introduced the Indian character who is represented with an accent and with a calm attitude. After we are introduced to our American character that is represented as a stripper and low self respect.

The whole opening sequence is all run through with dark dull colours to create a certain mood. From here we are taken into our main protagonist’s vision where he is flying and here the use of slow non digenetic sound and slow camera movements from a bird-eye view create a calm peaceful mood. In my view I think this whole first episode was targeted and aimed at showing and getting across the image that anyone can be a hero and they have done this through showing people from different backgrounds and ethnicity with super powers.

Then we are introduced the Indian character who is represented with an accent and with a calm attitude. After we are introduced to our American character that is represented as a stripper and low self respect. The narrative is introduced through a narrator in the beginning and the font used in the episode is the same as used in comic books maybe to show there is a link between this and a comic.

Poster analysis

Cross media case study

Film trailer Analysis

For my case study i will be studying the film Adulthood and the tv series Dubplate drama, the link between these two are that they both represent urban drama in london.

Above i have the trailer for my film Adulthood, in the opening of the trailer it has a close up shot of a couple in bed and you can hear the girl talking with the close up shots of the girl changing constanly from different angles. this scene fades out into a birds eye veiw if a busy city. next we can see a side shot of violence as a man is punched , while this is happening we can hear the non diegetic sound of the film soundtrack in the background, this is being played to promote the soundtrack and the film in the trailer.

This scene then also fades out into a shot of people dancing and people running and this is done at a fast pace to go along with the non diegetic music. after this we are forst introduced to the narrative and the protagonist as the shot is forzen with the main protagonist and the words "six years locked up" are displayed. This is done to introduce the narrative behind the film. After this the shots are focused around the protagonists and the words "first day out is displayed", After this what we percive to be the villian is shown in a close up to see his angry facial expression.

We percive him to be the villian as he is shown with a weapon and the words " time to settle the score" are shown next to a close up shot of him. Next we are shown shots of the protagonist being chased and beaten in various different scence followed up by a close up with the word "nowhere to run" and "nothing to lose" to show more of the narrative to audiences. This scence is followed by the pace of the trailer dramatically increasing to create tension and is ended by the loud sound of a window breaking.

After this we see a stand off between the main protagonist and the villian as they are both holding guns towards each other but this is quickly changed and we see shots of romance and police running up stairs to summerise what the film is about, fast paced action. The trailer is then ended with a low angle shot of the villian saying "you think i forgot you blud", this shows the age range and maybe the type of audience this film is trying to target, a young e/d class auidences.

Adulthood is the sequel to kidult hood and is linked to grime. Adulthood was promoted through adverts , trailers, and its own soundtrack album made with today’s grime artists.

Production Companies
Cipher Films
Limelight

Distributors
Independent (2007) (worldwide) (all media)
Pathé Pictures International (2007) (UK) (all media)

http://www.adulthoodthemovie.co.uk/ – this is the website used to promote the film.

Track list:01. Over Here - Bashy02. End In The Streets - Plan B03. F UR EX - Sway04. My Dunks - The Click Click05. Paranoid - Dizzee Rascal06. Kids Of The Underground - Scarlet & Viva07. Reppin London - Sincere08. Follow - Tinchy Stryder09. Running For Life - Eliza Doolittle10. On It 08 - Adam Deacon11. Bars Of Truth - NoLay12. Who Are You - Chipmunk

Dubplate Drama episode 2 opening credits analysis

The opening credits for dubplate drama as different to normal programmes as it is U.K's fisrt interactive programme where people can vote what happenes next episode, because of this the opening starts of with a recap of the end of the last episode (what the audience was suppose to vote for). Next the screen shows a red and black screen and the choices are displayed and the winning choice is then shown and the episode resumes.

The use of colours here are an important part of influencing the audiences as red and black are strong colours and red ccan also represent violence and blood if the audiences make the "bad" choice. The target audience for this seem to be teenagers as most the actors and the language used in this are teenagers and what teenagers use. We can see this is an urban drama as it is set around an urban area and all characters are dressed as "lower class" citizens, the drama aspects are shown through the choice making the audiences have to make as this makes dubplate drama what it is.

This tv text was produced by channal 4 and was also bought into by Mtv in order for them to show it on their urban channal Mtv Base.

Dubplate drama also has a website : http://www.dubplatedrama.tv/index.php and the film was produced by a company called red-mullet and they have their own website : http://www.red-mullet.com/home.html. Red-mullet are purely a production company and do not own any other media platforms.

Film poster analysis:

This poster shows a head on medium shot of the main characters in the film. The subjects of this poster are the people (characters) of the film we can see this as they are the main focus of the poster. The colours used in this poster are very dull and creates a bad mood and none of the characters in the poster look happy. The setting of the poster matches the film as it is outdoors in what looks like an urban area again targeting the e/d class teenager audiences. The lighting in this poster seems to be very dark and also adds to the dull atmosphere in the poster.

The characters in the poster seem very tense and dont seem relaxed , the image of a character standing with a weapon appeal to the audiences as they will know there is some kind of violence involved in this film. There is barely any text in this poster and is mostly the image however where there is text the wod "KIDULDHOOD" is bigger and bolder than the rest of the text , this is because this is the films name and the makers want people on the go to notice the name of the film. The image toward the top get brighter in the sky maybe to show that their might be some hope for these troubled teenagers.

Dubplate Drama trailer:

Course evaluation

How well is the course organised? = 2
I think the course organisation is very good as every lesson runs smoothly and never have any promblems with the work

How interesting is the content that is covered? = 2
I find the work we are covering to be quite iinterresting and for that reason i do not find boring.

How useful are the handouts? = 3
The hand outs are ok but i feel that we do not get enough hand outs and for that reason i give it a 3

An anthropological introduction to YouTube work

Youtubes big numbers : 3 networks x 60 years x 365 dayz a year x 24 hours a day = over 1.5 million hours of pragramming , but youtube produced more in the the last 6 months . this is done because youtube has 9232 hours of programming uploaded a day which is the equvilent to 385 alwayz on tv channals or 200,000 2 minute vids and 88% of the content coming through is new and original content.

Numa Numa and the Celebration of Webcams : Numa Numa traveled across theworld and was one of the first vids to be remade by a normal person using a webcam and just singing along to the song. this starts a new craze were evry1 uses and celabrates webcams.

The Machine is Us/ing Us and the New Mediascape: this part of the vid talks about web 2.0 and the new internet. how this new internet has allowed us to put up user generated content and do user generated distrbution over the internet. we are the new mediascape and when media changes we change.

Introducing our Research Team: he has 10 under graduate students as his research team and evry spring they launch into a study of youtube each spring.

Who is on YouTube? : 25% of poeple on youtube are over 35 and teenagers around the age of 17 , 12% are under teens and 52% are between 18 and 35.

What's on Youtube? Charlie Bit My Finger, Soulja Boy, etc. : the most commanly uploaded vid on youtube was home vids. if the vid was a sucess people will emitate them. soulja boy uploaded his song and made a dance to it and was a huge sucess due to youtube and user distribution.

17:04 5% of vids are personal vlogs addressed to the YouTube community, Why? :because of the loss of comunity over time

17:30 YouTube in context. The loss of community and "networked individualism" (Wellman) : From place to place from person to person conectivity, by more people working and alot of other factors contributing to loss of the community

18:41 Cultural Inversion: individualism and community: networked inddividualism where were poeple express indiviualy but at the same time value the online community.

19:15 Understanding new forms of community through Participant Observation: we can understand new form of community such as online networks by doing participant oberservation by getitn involved in the communitys.

21:18 YouTube as a medium for community : youtube is used as a medium through webcams and people can talk to a webcam and not know who is goin to talk back and when or where they are going to be watched which makes youtbe a medium for the community

23:00 Our first vlogs: people all seem to be stuggling with their first vlogs as they did not know what to talk about and also felt like they were talking to themselves.

The webcam: Everybody is watching where nobody is ("context collapse") : this is where u feel as if you are in your most private place such as your bedroom but in fact your in the most public place such as the online community

26:05 Re-cognition and new forms of self-awareness (McLuhan): this is basikly poeple recording themselves and then later on in life being able to look back on the vid and see what they were like back then.

27:58 The Anonymity of Watching YouTube: Haters and Lovers : anoymity + physical distance + rare & ephemeral dialouge = hatred as public performance. which at the same time allows pepople the freedom to experience humanity without fear or anxeity.

29:53 Aesthetic Arrest : this is basically experiencing someone through youtube and getting a deep connection with them without actually meeting them in person

30:25 Connection without Constraint: youtube offfers the posibillity of connection without constraint which is basically having a deep relationship with someone through youtube and not having the responsabilitys you would have in the real world.

32:35 Free Hugs: A hero for our mediated culture: This was a guy who came to the U.K by himself and decided to hold up a free hugs sign to get a hug from people and bring poeple closer together and then posted it on youtube, this was a huge sucess as he got over 5 million veiws world wide and people all over the world started to do free hugs.

34:02 YouTube Drama: Striving for popularity: this is the fight to be the most popular person or have the most popular vid on youtube and this is very hard to do with 200,000 vids going up on youtube evryday.

34:55 An early star: emokid21ohio: this was a kid from ohio that posted up vlogs of himself and ended up on a love story with a girl on youtube and alot of people tuned into this and was very popular on youtube.

36:55 YouTube's Anthenticity Crisis: the story of LonelyGirl15: this was a anthenticity crisis where people really belived a girl and evryfing she said until it was revealed that she was fake and planned, this caused alot of poeple to be annoyed as people say youtube is only for real things and not fake stuff

39:50 Reflections on Authenticity: people are able to hide their identitys on youtube and pretend to be somthing they are not and choose to be authentic or not to be.

41:54 Gaming the system / Exposing the System: lol this is about poeple cheating the system and basically each other by puttin some sort or sexy girl or symbol in the middle of their vid so that when people see it they will be attracted to it not realising the true story behind the vid therfore the creator getting more veiws

43:37 Seriously Playful Participatory Media Culture: this is just people being freindly through youtube and through comedy on youtube to basically remake other vids or songs with their own ideas and putting it bacj onto youtube trying to make the content even better.

47:32 Networked Production: The Collab. MadV's "The Message" and the message of YouTube: this is about an annomous youtube user who has told people to make a simple statement on their hand and show the world and as a results has become the most responded to vid in the history of youtube.

49:29 Poem: The Little Glass Dot, The Eyes of the World: this is a poem about the whole world and the professor himself remade this poem to be about youtube and all of us about being an online copmmunity.

51:15 Conclusion by bnessel1973: this is a simple person on youtube making his own statement about youtube but sums up and concludes youtube in his own and our own words so this is why the professor shows this at the end of his vid to conclude his introduction to youtube.

Web 2.0 is a term describing changing trends in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, collaboration and functionality of the web. Web 2.0 concepts have led to the development and evolution of web-based communities and its hosted services, such as social-networking sites, video sharing sites,
wikis, blogs. Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but to changes in the ways software developers and end-users utilize the Web.